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06.30.11

Shooting Blind

I once heard that you should always go to a location before you shoot it. Check out it out. Get a feel for it. Let it inspire you. Watch the light as it moves across the space. For the first wedding I ever shot I heeded this advice (and an entire bottle of TUMS). I drove to the reception site the day before the event and scoped locations.  This was immensely helpful since last minute snafus left me with 45 minutes to shoot all of the portraits, family photos, bridal party, and details. If I didn’t have a plan, especially with the nerves of a first-timer coursing through my veins, the day could have been a disaster.  But it wasn’t. Every photo shoot I’ve been on since has been shot “blind.”  I did not get a chance to scope out locations ahead of time.  So I had to shift my...

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personal

05.22.11

Moore, Please

If you know me, you know that I am not above shameless self-promotion. I am the finest hat-knitter this side of the Mississippi. I make a mean meat-loaf, too. I also have no qualms whatsoever about shamelessly promoting a product that I cannot in any way imagine my life without. A couple of years ago, I was scouring the internets for a camera bag that was both form and function.  Style and substance.  I was looking for something that had a certain, je ne sais quois… I tried Epiphanie, but they just weren’t…me.  I tried Etsy, but everything seemed so flimsy.  I almost, I mean put-it-in-the-cart-and-was-three-point-seven-seconds-from-clicking-“place-order” almost bought a Shootsac.  But something in my gut stopped me.  I loved the idea of a lens bag, but I wanted something that would carry my camera, too.  “I need to take more everyday photos” I told myself.  I need a bag that...

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personal

05.15.11

If…

If I was a month, I would be September. If I was a day, I would be Thursday. If I was a time of day, I would be sunset. If I was a season, I would be autumn. If I was a sea creature, I would be a ray. If I was an emotion, I would be bliss. If I was a country, I would be Mexico. If I was an item in a house, I would be a bookcase. If I was a drink, I would be pinot noir. If I was a tree, I would be a Japanese Elm. If I was a flower, I would be hydrangea. If I was weather, I would be a warm breeze. If I was a fruit, I would be fresh picked raspberries. If I was a color, I would be the softest pink. If I was a dish I would be...

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personal

04.30.11

A Comfortable Fit: The {new} Athena Pelton Photography

After days of work and many late nights I am finally ready to reveal what I’ve been working on. A official brand for my business. Something unified. Cohesive. Tangible. Real.  I was so sick of people asking, “Do you have a website?” and having to send them to the WordPress site that didn’t really reflect me at all.  In fact, I don’t think I would book me based on that site.  So I’d send them to my personal blog, instead, which isn’t exactly professional.   Enough! I spent a week putting together client folios that exactly reflect my style, my aesthetic, who I am and who my ideal clients are.  I also spent hours toiling over html code to get this website perfect.  {Almost} perfect, at least.  So the next time I get an email asking about my photography services, I have something to include along with my reply. An...

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